Miller's has been making its award-winning banana pepper mustard since 2002. Despite the accolades, a dated look and strategic design flaws made growth difficult. I worked with Miller's to revitalize the brand and reinforce the sauce's unique spirit and versatility, helping it rise above the myriad of spicy condiments.
- Project Roles
- Creative Director, Designer
- Miller's Mustard
- Adobe Illustrator, Design, Print, Project Management, Strategy, Packaging Design
- Packaging, Brand Identity, Logos, Photography, Visual Designs
- Project Industries
- Packaged Goods