Boxhead - Gillette

How do you get guys to upgrade their disposable razor to Gillette's Mach3?
You take the world's best soccer player, put his head in a box, and recreate an entire season's worth of conditions on his face. Then you ask him to shave.

Project Roles
Writer
Company
Gillette
Skills
Copywriting, Content Writing
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Beauty
Collaborators
Support