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Share a Coke tour

The Share a Coke campaign originated from Ogilvy Australia and found great success in it's first few years. At Momentum Worldwide, our team pitched and won the chance to Share a Coke with America through our sampling activation. With 2 million customized cans to share, we developed a "one for you, one for a friend" approach which employed our fans to aid in the sharing.

Project Roles
Art Director, Creative Director, Industrial Designer
Momentum Worldwide
3D, Art Direction, Conceptual, Experiential, Rendering, Strategy, Studio
Advertising, Environmental Design, Social Media Content
Project Industries
Beverage, Packaged Goods, Retail
Share a Coke tour