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PAYDAY

PAYDAY bars are salty on the outside and sweet on the inside. We brought this truth to life with the juxtaposition of salty yelling paired with the sweetest words. The saltiest people in the saltiest situations yelling nothing but sweet nothings. That’s salty covered sweetness. PAYDAY!

Project Roles
Copywriter, Creative Director
Company
Hershey's
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
PAYDAY
Collaborators