😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Deanna Writer / Copywriter / Content Producer
PAYDAY
PAYDAY bars are salty on the outside and sweet on the inside. We brought this truth to life with the juxtaposition of salty yelling paired with the sweetest words.
The saltiest people in the saltiest situations yelling nothing but sweet nothings. That’s salty covered sweetness. PAYDAY!
- Project Roles
- Copywriter, Creative Director
- Company
- Hershey's
- Skills
- Copywriting, Creative Direction
- Media
- Commercials - Broadcast
