Collective Health Brand Identity
Collective Health believes that accessing and paying for healthcare should be simple, transparent and feel good. That starts with fixing a very complicated health insurance system, and even stronger stigma around it.
I partnered with our Heads of Design and Marketing to direct the brand agency Hello Monday over the course of a two-month rebrand for Collective Health. The goal was to capture the brand's honesty and resolve through a strong visual language that stands apart from the traditional healthcare startup landscape. From there we extended the system across a wide variety of touchpoints, ranging from digital and printed customer communications, physical packaging, marketing collateral, websites, and campaigns.
In collaboration with
Abdul Ovaice, Director of Brand Creative
Susan Dybbs, Director of Product Design
Peter Samuels, Photographer
- Project Roles
- Art Director, Designer
- Collective Health
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Sketch
- Brand Guidelines, Branded Content, Packaging, UI Design
- Project Industries
- B2B, Software