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Collective Health Brand Identity

Collective Health believes that accessing and paying for healthcare should be simple, transparent and feel good. That starts with fixing a very complicated health insurance system, and even stronger stigma around it. I partnered with our Heads of Design and Marketing to direct the brand agency Hello Monday over the course of a two-month rebrand for Collective Health. The goal was to capture the brand's honesty and resolve through a strong visual language that stands apart from the traditional healthcare startup landscape. From there we extended the system across a wide variety of touchpoints, ranging from digital and printed customer communications, physical packaging, marketing collateral, websites, and campaigns. In collaboration with Abdul Ovaice, Director of Brand Creative Susan Dybbs, Director of Product Design Peter Samuels, Photographer

Project Roles
Art Director, Designer
Company
Collective Health
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Sketch
Media
Brand Guidelines, Branded Content, Packaging, UI Design
Project Industries
B2B, Software
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity
Collective Health Brand Identity