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St. Regis - Williams

Every signature dish that a chef creates is his masterpiece; he is the master of that symphony. For our brand identity proposal for a new restaurant ‘The Williams’ at the St.Regis hotel in San Francisco, we were asked to create something that reflected the restaurant concept & the local audience. The restaurant identity had to have its own personality and uniqueness, while being mindful of the St.Regis characteristics. We wanted that feeling to exude from the logo design, and used hand-drawn calligraphy to create the lettering for ‘The Willams’ logotype.

Project Roles
Art Director, Typographer
St. Regis
Art Direction, Type Design
Project Industries
St. Regis - Williams