To celebrate the launch of WD's newly redesigned line of hard drives, we created an awareness campaign to reach our target audience where they seek inspiration most - on social media. We partnered with Los York to create thumb stopping product teasers and an immersive 360º Facebook experience. We also engaged trusted taste makers to promote commissioned content across their networks.
Art Direction, Creative Direction, Design, Digital, Social
360° Video, 3D Illustrations, Advertising, Photography, Social Media Content