In 2015, I was brought on by New York/Paris-based collective Études Studio to translate the brand’s core identity to a growing but segmented audience. Part fashion label, part publishing house, and part creative agency, Études is engaged in a breadth of activities that speak to disparate consumer circles. In their efforts to present these varying pursuits as a single vision, however, the studio needed someone to clarify their mission through concise but effective copy.
Working closely with the studio’s founders, I developed a manifesto for their website, a one-page Press Kit to facilitate future media coverage, display texts for their retail shops, and press releases to accompany subsequent fashion shows, book launches, and other collaborative projects.
- Project Roles
- Content Producer, Copywriter, Writer
- Etudes Studio
- Commercial, Conceptual, Content, Copywriting, Fashion
- Magazines, Manifestos, Social Media Content, Social Media Copy
- Project Industries
- Entertainment, Fashion, Music, Retail