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Step into the mind of a stranger

How does it feel to be Joel Kinnaman (the star from RoboCop, House of Cards) for an hour? Does he feel nervous and tremble before an audition? Or is he a cool and relaxed person? Together with Tele2 we let people step into the mind of 9 different persons with absolute transparency, like the movie “Being John Malkovich.” But for real. The live experience was shot in first-person, and by using several sensors, we measured each personality’s heart rate and sweat level. The data was translated live into audiovisual effects using WebGL and Web Audio technology on the campaign website. We made a custom backpack which held all the camera, audio, streaming and sensor equipment. The footage got sent, scaled down and compressed, to a streaming service together with the audio and sensor data. All the material included timestamps, so it arrived synced up for the user in their browser on either desktop, tablet or mobile. Through a real-time post-production system, the sensor data was translated into audiovisual effects.

Project Roles
Art Director, Product Designer
Company
Tele2
Skills
Digital Tech, Low / High Fidelity Prototyping
Media
360° Video, 3D Printed Prototypes, Branded Content, Computer-aided Designs (CAD), Virtual Reality, Websites
Project Industries
Advertising, Technology
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger
Step into the mind of a stranger