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Toyota RAV4's No Time To Waste!

Our target was busy drivers with very full lives. So our campaign gave them what they wanted most: more time. We created the first ad campaign that took advantage of YouTube's Skip Ad functionality, getting our messaging out before the skip button appeared. All in the hope that we could get viewers off the web faster and out into the real world in their new RAV4s.

Project Roles
Copywriter, Creative Director
Saatchi & Saatchi
Copywriting, Creative Direction, Humor
Commercials - Video
Project Industries
Advertising, Automotive