Citi were partners of CitiField—the Mets ballpark—in name only. But what use is having your name stamped on a field if the connection between the bank and the ball team is tenuous at best?
Tasked with developing a campaign that created a stronger tie between the two and gave meaning to this pairing, we started with a series of TV spots letting card members—and everyone else—learn about the perks of attending a Mets game with a Citi card.
When I received this assignment, we were already behind schedule and needed spots that could air on SNY TV...in a week. With a nonexistent budget, and about as little time, we had to develop TV spots that were on strategy, engaging and effective. The result were Instagram style photography featuring agency staff and interns, mixed with bold graphic typography and simple messaging that sang Citifield's praises.
See if you can spot me in the crowd.
- Project Roles
- Copywriter, Creative Director
- Commercial, Copywriting, TV, Digital, Print
- Commercials - Broadcast, Websites
- Project Industries
- Finance, Sports