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Dignity Health Maternity - "Hello"

Dignity Health is a large west coast health care network. Like all modern hospitals, they're competing to put "heads in beds," even in the maternity ward. We were asked to come up with a campaign that connected with mothers emotionally. What better way to do it than to flip a Lionel Richie classic on its head?

Project Roles
Copywriter
Company
Dignity Health
Skills
Commercial, Scripting, TV
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Health/Pharma