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Dignity Health Maternity - "Hello"
Dignity Health is a large west coast health care network. Like all modern hospitals, they're competing to put "heads in beds," even in the maternity ward. We were asked to come up with a campaign that connected with mothers emotionally. What better way to do it than to flip a Lionel Richie classic on its head?
- Project Roles
- Copywriter
- Company
- Dignity Health
- Skills
- Commercial, Scripting, TV
- Media
- Commercials - Broadcast, Commercials - Video
- Project Industries
- Health/Pharma