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CVS: Last Pack

BACKGROUND To reposition themselves as a healthcare company, CVS took cigarettes out of their stores. Then they decided to take it a step further to help people take cigarettes out of their lives. IDEA CVS replaced cigarette packs in all 7,800 of their stores with the Last Pack, a pack that looks and feels like a cigarette pack, but is actually a quit kit to help people quit smoking.

Project Roles
Art Director
Art Direction, Design, Print
Product Designs, Products - Physical
CVS: Last Pack
CVS: Last Pack