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CVS: Last Pack
BACKGROUND
To reposition themselves as a healthcare company, CVS took cigarettes out of their stores. Then they decided to take it a step further to help people take cigarettes out of their lives.
IDEA
CVS replaced cigarette packs in all 7,800 of their stores with the Last Pack, a pack that looks and feels like a cigarette pack, but is actually a quit kit to help people quit smoking.
- Project Roles
- Art Director
- Company
- CVS
- Skills
- Art Direction, Design, Print
- Media
- Product Designs, Products - Physical
