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Passion Genome
The campaign for the Nissan Versa Note was for people to do more of what they love. So for an online experience, Nissan created The Passion Genome. A beautiful interactive experience that connected friends to other friends through shared Facebook likes in an unforgettable way.
We generating over 19,000 unique portraits with over 24 million new connections.
FWA - Site of the Day / Mobile of the Day
Adobe - The Cutting Edge ‘Project of the Week’
Awwwards - Site of the Month Nominee
- Project Roles
- Art Director
- Company
- Nissan
- Skills
- Art Direction, Conceptual, Digital, Interactive
- Media
- Advertising, Interactive Videos
- Project Industries
- Advertising
