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Samsung Digital Ad System

One of the most constant work streams across advertising agencies is the production of online banner ads. As a young designer, I build the early part of my career churning out hundreds of banners a month. I quickly earned the title of #bannerqueen for my creative team at R/GA New York. However, because there were multiple designers and multiple agencies working on banners, there was a strong need for a design system that any designer could reference. The goal was to ensure consistency across all sizes and use cases for multiple products. My task was to build this system based upon my past experience of the most successfully designed units

Project Roles
Designer
Company
R/GA
Skills
Design
Media
Brand Guidelines, Visual Designs
Project Industries
Advertising
Samsung Digital Ad System
Samsung Digital Ad System
Samsung Digital Ad System
Samsung Digital Ad System
Samsung Digital Ad System
Samsung Digital Ad System
Samsung Digital Ad System
Samsung Digital Ad System