Playbill is a monthly publication well-known by theatre-goers. It is distributed at the door of productions where the covers as well as some of the content is customized to fit the particular play being performed. It was first printed in 1884, and is thus a staple for theatre lovers and performers. Today, there is also a full website that is updated daily with new feature content as well as an online store.
The current branding and design that Playbill uses across multiple mediums is recognizable but outdated. One of the most glaring challenges is the fact that they have to put two brands on the cover page (the brand of the show as well as the playbill brand). The content within its pages is always interesting but the layout is redundant and confusing.
This redesign aims to bridge the legacy of Playbill's two century legacy to today's audience. The branding is inspired by the energetic nature of theatre. The system is meant to be fluid enough to work across multiple shows, but still retain a sense of the original branding that its followers have come to know so well.
Creative Director, Designer, UX/IA Designer
Design, Editorial, Strategy, User Behavior Research