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Ford Focus 40MPG Sweepstakes

Ford was potentially giving away 40 all-new 2012 Focuses with this racing-related sweepstakes. All we had to do was get people interested…and that’s what we did, helping drive more than 115,000 registrations & 1,000 new Focus sales. Art Director: Jeff Wolfe ECD: Eric McClellan

Project Roles
Copywriter
Company
Team Detroit (now GTB)
Skills
Conceptual, Copywriting
Media
Advertising, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Automotive
Ford Focus 40MPG Sweepstakes