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Volvo

Thanks to the internet, we’re constantly connected. It’s tough to ignore texts, emails or phone calls—especially when they’re from work. The lines between our personal and professional lives have disappeared. We’re never not on. But we have passions outside of our careers. Hobbies we love. Activities that energize us. This campaign serves as a gentle reminder to return to them often. They bring balance to our lives, make us happier and healthier, and are just as important as anything else. The all-new Volvo V90 Cross Country is the means to reconnect with them.

Project Roles
Copywriter
Company
Grey
Skills
Conceptual, Copywriting, Film
Media
Commercials - Broadcast
Project Industries
Automotive, Luxury
Volvo