To fend off a new class of competitors on the top shelf, we helped Absolut name, position and launch Level, the world's first perfectly balanced vodka.
Meanwhile, no one knew much about the liquid inside the famous bottle. So we crafted a groundbreaking Absolut campaign (one with more than two words of copy) to tell the brand's story of quality and heritage.
- Project Roles
- Advertising, Commercials - Broadcast
- Project Industries