We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
ABSOLUT

To fend off a new class of competitors on the top shelf, we helped Absolut name, position and launch Level, the world's first perfectly balanced vodka. Meanwhile, no one knew much about the liquid inside the famous bottle. So we crafted a groundbreaking Absolut campaign (one with more than two words of copy) to tell the brand's story of quality and heritage.

Project Roles
Copywriter
Company
Absolut
Skills
Copywriting
Media
Advertising, Commercials - Broadcast
Project Industries
Wine/Spirits
ABSOLUT
ABSOLUT
ABSOLUT
ABSOLUT
ABSOLUT
Collaborators