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T.J. Maxx

Our clients desired a new campaign to expand beyond their core target of fashion-savvy Maxxinistas and appeal to a broader, more diverse audience. We came back with a creative platform that is a celebration of women who make it work every day, from the brand that helps them do it in style. Maxx Life! Each television production was also a carefully mapped-out content capture for in-store, digital and social. We populated our social engagement program, Maxx Life Stories, with real T.J. Maxx shoppers, turning them into the stars of our social media.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Fashion, Integrated, Lifestyle, Reality, Social, Strategy
Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Fashion, Retail
T.J. Maxx