Our clients desired a new campaign to expand beyond their core target of fashion-savvy Maxxinistas and appeal to a broader, more diverse audience. We came back with a creative platform that is a celebration of women who make it work every day, from the brand that helps them do it in style. Maxx Life!
Each television production was also a carefully mapped-out content capture for in-store, digital and social. We populated our social engagement program, Maxx Life Stories, with real T.J. Maxx shoppers, turning them into the stars of our social media.
- Project Roles
- Copywriter, Creative Director
- TJ MAXX
- Copywriting, Creative Direction, Fashion, Integrated, Lifestyle, Reality, Social, Strategy
- Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Fashion, Retail