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UNDER ARMOUR Shanghai Retail
Under Armour’s “Shanghai Experience” set a new bar for experience-driven retail strategy with a focus on brand storytelling and an unorthodox use of visual media, digital technology and merchandising.
This powerful retail theater experience was designed to transcend both language and cultural barriers.
- Project Roles
- Animator, Artist, Designer, Motion Designer
- Company
- Hush
- Skills
- 2D, 3D Generalist, After Effects, Cinema 4D, NUKE
- Media
- 2D Animations, 3D Animations, Motion Graphics
- Project Industries
- Retail
