Other Half Render System
At Small Stuff, I created a system for my bosses, and other designers to easily create realistic, high quality renders of beer cans/bottles to be used by the client to announce releases. I built scenes in Keyshot, along with thorough written instructions that can be used by anyone to create renders with little to no knowledge of 3D Visualization software. This enabled my bosses to take advantage of the power of high-quality product rendering without having to take the time to learn a new skill. This was a great exercise in creating a iron-clad system that can be used for every label Small Stuff designs, without worrying about inconsistency. At the same time offering the opportunity to create vibrant, playful, realistic editorial images in 3D space. Through this process, I was forced to anticipate the possibility of human error, and find the areas where one may become confused, and fill those holes in a concise way. This ultimately gave my bosses and I the ability to have complete control over the output of the system. And I believe this can apply to all visual systems. One frustration of system design is the wrong application of the system by the client, and this may be a fault in the design of the system, not the client. This project has brought these ideas to the forefront of how I approach design, and how one can create a simple system that always yields the intended output.
Please Note: Some of the images below are potential applications of the system not currently in use by Small Stuff or Other Half, and does not reflect their current brand.
**BONUS** The second image below features can labels I designed while at Small Stuff.
- Project Roles
- Small Stuff
- 3D, Rhino
- 3D Illustrations, Brand Guidelines, Social Media Content
- Project Industries