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Macy's Million Dollar Makeover

This campaign went beyond just another makeover show. It provided Americans with more hope and inspiration through entertainment. Macy's launched an episodic competitive reality-TV show primarily on Facebook to give American's not only a makeover but a sense of optimism. It's success spurred a second season which culminated into a one-hour finale on TLC hosted by Clinton Kelley and judged by Martha Stewart, Donald Trump, and Marcus Samulesson.

Project Roles
Art Director, Content Producer, Creative Director
Company
JWT
Skills
Art Direction, Content, Creative Direction, Digital
Media
Branded Content, Case Study Videos
Project Industries
Fashion, Retail