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Macy's Million Dollar Makeover
This campaign went beyond just another makeover show. It provided Americans with more hope and inspiration through entertainment. Macy's launched an episodic competitive reality-TV show primarily on Facebook to give American's not only a makeover but a sense of optimism. It's success spurred a second season which culminated into a one-hour finale on TLC hosted by Clinton Kelley and judged by Martha Stewart, Tommy Hilfiger, and Marcus Samuelsson.
- Project Roles
- Art Director, Content Producer, Creative Director
- Company
- JWT
- Skills
- Art Direction, Content, Creative Direction, Digital
- Media
- Branded Content, Case Study Videos
- Project Industries
- Fashion, Retail
