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Cigna Job Swap with Jimmy Kimmel
How do we restore trust and create a more positive affinity to an insurance brand? We use humor, levity and remind Americans to get their life-saving check-ups.
- Project Roles
- Art Director, Creative Director
- Company
- McCann
- Skills
- Art Direction, Creative Direction, Digital
- Media
- Branded Content, Case Study Videos, Commercials - Broadcast, Products - Digital
- Project Industries
- Health/Pharma
