Mitsubishi was introducing their first electric car to the Canadian market, but needed to debunk the myths and fears around gas-free driving. The Electriphobia Research Institute was created to show consumers there was nothing to be afraid of. Online users underwent virtual treatments to cure their irrational fears of electric cars and a highly-scientific algorithm identified which of their Facebook friends also needed help.
- Project Roles
- Art Director
- Art Direction, Interactive, Social
- Commercials - Video, Social Media Content, Websites
- Project Industries