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Mitsubishi: Electriphobia

Mitsubishi was introducing their first electric car to the Canadian market, but needed to debunk the myths and fears around gas-free driving. The Electriphobia Research Institute was created to show consumers there was nothing to be afraid of. Online users underwent virtual treatments to cure their irrational fears of electric cars and a highly-scientific algorithm identified which of their Facebook friends also needed help.

Project Roles
Art Director
Company
Mitsubishi
Skills
Art Direction, Interactive, Social
Media
Commercials - Video, Social Media Content, Websites
Project Industries
Automotive
Mitsubishi: Electriphobia
Mitsubishi: Electriphobia
Mitsubishi: Electriphobia