We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
#CoverTheAthlete

#CoverTheAlthete was created in response to the garbage and often sexist media coverage female athletes receive. The video had over 1.5 million organic views within 5 days of being posted, and the campaign was covered by major media networks worldwide. Viralicious! On the website visitors can browse through the instances of crap media coverage and then tweet directly at news outlets, asking them to do better.

Project Roles
Art Director, Designer
Skills
Art Direction, Conceptual, Design
Media
Viral Films, Websites
Project Industries
Non-Profit, Sports
#CoverTheAthlete
#CoverTheAthlete