#CoverTheAlthete was created in response to the garbage and often sexist media coverage female athletes receive. The video had over 1.5 million organic views within 5 days of being posted, and the campaign was covered by major media networks worldwide. Viralicious!
On the website visitors can browse through the instances of crap media coverage and then tweet directly at news outlets, asking them to do better.
- Project Roles
- Art Director, Designer
- Art Direction, Conceptual, Design
- Viral Films, Websites
- Project Industries
- Non-Profit, Sports