Benetton: Clothes For Humans
For all their famous historical ads, United Colors of Benetton wasn't selling clothes.
We were tasked with creating a new brand platform that showcased products rather than politics. Enter 'Clothes For Humans'. The campaign positions Benetton as a fashion brand for everyday wear; putting the clothes in real-life situations and not the hyper-stylized worlds of their competitors.
- Project Roles
- Art Director, Creative Director
- United Colors of Benetton
- Art Direction, Conceptual, Fashion, Film, Print, TV
- Project Industries