We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Benetton: Clothes For Humans

For all their famous historical ads, United Colors of Benetton wasn't selling clothes. We were tasked with creating a new brand platform that showcased products rather than politics. Enter 'Clothes For Humans'. The campaign positions Benetton as a fashion brand for everyday wear; putting the clothes in real-life situations and not the hyper-stylized worlds of their competitors.

Project Roles
Art Director, Creative Director
Company
United Colors of Benetton
Skills
Art Direction, Conceptual, Fashion, Film, Print, TV
Media
Advertising
Project Industries
Fashion
Benetton: Clothes For Humans
Benetton: Clothes For Humans
Benetton: Clothes For Humans
Benetton: Clothes For Humans
Benetton: Clothes For Humans