Numeme

PRODUCT: A tablet based experience that provided content for digital natives looking for a playful editorial experience.
TEAM: A remote team consisting of 5 in product based in Los Angeles and the development team in San Francisco.
ROLE: UI designer. My primary role was working closely with the product designer and creating the visual language, interface and user flows. The UI direction that I conceived takes inspiration from magazines like Anthem and Soma evoking an edgy play between text and image. The client requested the direction to have an emotional connection brought about from dynamic graphic elements and photography exuding joy. Sadly, this project did not launch ;(