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Max Factor

To launch Max Factor's new excess volume mascara with a smooth, long-lasting coating, we created a lifestyle of exuberance and luxury. Using a panther as the ultimate symbol of excess and smoothness. This was a global campaign which ran across channels including: TV, online, content film, digital display, print, in store

Project Roles
Art Director
Leo Burnett
Art Direction, Conceptual, Post-Production
Advertising, Posters, Short Films
Project Industries
Beauty, Luxury
Max Factor
Max Factor
Max Factor