BP 360 Campaign
The brief from BP was deceivingly simple: get drivers to actively chose a BP Station when fueling. Of course we couldn’t control price or placement of the stations - so we had to think a little bigger… or smaller.
Enter the little things; they make all the difference. We used this platform to give drivers a reason to chose BP - by illustrating the ways the BP experience is a little better. A little more rewarding. And takes you a little further in life.
- Project Roles
- Art Director, Designer, Type Designer
- BP Stations
- Art Direction, Conceptual, Type Design
- Commercials - Video, App Design
- Project Industries