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BP 360 Campaign

The brief from BP was deceivingly simple: get drivers to actively chose a BP Station when fueling. Of course we couldn’t control price or placement of the stations - so we had to think a little bigger… or smaller. Enter the little things; they make all the difference. We used this platform to give drivers a reason to chose BP - by illustrating the ways the BP experience is a little better. A little more rewarding. And takes you a little further in life.

Project Roles
Art Director, Designer, Type Designer
Company
BP Stations
Skills
Art Direction, Conceptual, Type Design
Media
Commercials - Video, App Design
Project Industries
Advertising
BP 360 Campaign
BP 360 Campaign