Jim Beam Global Campaign
Jim Beam is America’s largest bourbon distiller and a family operated brand. But becoming a giant came at a cost. They were losing touch with bourbon drinkers and being overshadowed by trendy small-batch brands.
So, we pitched an unforgettable campaign leveraging the brand’s unapologetic voice that would scale globally, to redefine what it means to drink Jim Beam Bourbon today.
The design was inspired by the Beam's iconic label and the headlines read like the bourbon tastes.
- Project Roles
- Art Director, Designer
- Jim Beam
- Adobe Illustrator, Adobe Photoshop, Conceptual, Design, Traditional / Hand-drawn, Type Design, Digital
- Posters, Advertising, Brand Films, Packaging
- Project Industries