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Jim Beam Global Campaign

Jim Beam is America’s largest bourbon distiller and a family operated brand. But becoming a giant came at a cost. They were losing touch with bourbon drinkers and being overshadowed by trendy small-batch brands. So, we pitched an unforgettable campaign leveraging the brand’s unapologetic voice that would scale globally, to redefine what it means to drink Jim Beam Bourbon today. The design was inspired by the Beam's iconic label and the headlines read like the bourbon tastes.

Project Roles
Art Director, Designer
Company
Jim Beam
Skills
Adobe Illustrator, Adobe Photoshop, Conceptual, Design, Traditional / Hand-drawn, Type Design, Digital
Media
Posters, Advertising, Brand Films, Packaging
Project Industries
Wine/Spirits
Jim Beam Global Campaign
Jim Beam Global Campaign
Jim Beam Global Campaign
Jim Beam Global Campaign
Jim Beam Global Campaign