Our patients are extraordinary. They’re a 16 year-old girl with the kind of courage most adults will never know. A woman whose heart repeatedly failed but whose spirit never faltered. They shatter bones and go on to scale the world's tallest peaks. In this campaign we elevate our patients to their rightful place alongside the celebrities and sports stars we typically view as inspirational. Shot by world famous portrait photographer Martin Schoeller, these personal stories of triumph are an in your face reminder of the true power of the human spirit.
- Project Roles
- Creative Director, Art Director, Designer
- Art Direction, Creative Direction, Design
- Advertising, Commercials - Broadcast, Photography, Portraits, Posters, Typography, Visual Designs
- Project Industries
- Advertising, Health/Pharma, Non-Profit