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Sea to Summit Brand Guidelines

Sea to Summit came to us looking for a brand refresh. After in depth and lengthy rounds of research, we developed a full brand strategy for them, and out of that, I created a corresponding visual identity including a new color palette, typographic toolkit, and full photographic guidelines. The new look and feel all came together in a detailed brand guidelines book, which they are currently using to implement the new identity as part of a rolling roll-out.

Project Roles
Art Director, Designer
Company
sea to summit
Skills
Adobe InDesign, Art Direction, Design, Lifestyle, Print, Strategy, User Behavior Research, Visual Development
Media
Brand Guidelines
Project Industries
Lifestyle, Retail, Sports
Sea to Summit Brand Guidelines