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Sears Man of Steel

To leverage Sears' partnership with Warner Bros. Man of Steel movie, we created a Father's Day commercial that celebrated dads. Then before the movie launched, we created an event that got Sears into the Guinness World Record Books for the "most people dressed as Superman."

Project Roles
Art Director
Skills
Art Direction
Media
Commercials - Broadcast
Project Industries
Retail
Sears Man of Steel
Sears Man of Steel