We didn't just create ads for Mizuno Running - we first asked a question: What if Everybody Ran? The campaign that followed answered this provocation in a way that invited engagement and participation. Our team even developed a mobile baton app that allowed people to log their daily miles to raise money for a running-focused non-profit. The entire campaign included video content for TV broadcast and digital / social use, OOH boards, a mobile app, a microsite and social media initiatives.
- Project Roles
- Copywriting, Broadcast, Experiential, Social
- Advertising, App Design, Commercials - Broadcast, Events, Websites