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Mizuno Running

We didn't just create ads for Mizuno Running - we first asked a question: What if Everybody Ran? The campaign that followed answered this provocation in a way that invited engagement and participation. Our team even developed a mobile baton app that allowed people to log their daily miles to raise money for a running-focused non-profit. The entire campaign included video content for TV broadcast and digital / social use, OOH boards, a mobile app, a microsite and social media initiatives.

Project Roles
Copywriting, Broadcast, Experiential, Social
Advertising, App Design, Commercials - Broadcast, Events, Websites
Mizuno Running