State Farm #TrickShotChallenge
State Farm was represented by two of the most famous athletes in the world – Aaron Rodgers and Chris Paul – but they had never even met. So we decided to bring them together in the most epic Trick Shot Challenge the world had ever seen. Taking place across Twitter, YouTube and Facebook, the athletes called each other out, showed off their trick shot chops and raised awareness for each other’s charities along the way.
- Project Roles
- State Farm
- Content, Copywriting, Creative Direction, Social
- Branded Content, Social Media Content
- Project Industries