Skin Pollution Index
Dermalogica wanted to launch Daily Superfoliant, their premier product of 2017, in a big, bold and high-tech way. I helped them concept, develop and write the content for a Skin Pollution Index. This geo-located, mobile-optimized resource allowed consumers to measure local air pollution in real time and understand how it affected the skin. The result not only delighted consumers (and the CEO), but fit the brand's commitment to education and personalization by shedding light on dominant pollutants and recommending skin care accordingly. It also generated lots of press — from Forbes to Vogue — to fuel the launch's success!
- Project Roles
- Content, Content Management, Copywriting
- Web Apps, Websites
- Project Industries