We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

GNC Super Bowl Ad

Seven agencies pitched GNC for a Super Bowl project. Out of 27 ideas, 5 were picked. Of those 5 ideas, 3 were from Jack Worldwide, a consortium that consists of me, my partner and a coffee shop. So we won, and then we lost. The spot was banned from Super Bowl because of strict NFL rules on supplements. Retribution quickly followed: It ran on the Grammys and the Academy Awards and has garnered 16.8M hits and counting. A good first gig on the freelance trail. We also created social media videos and posts of the cast; each member had and inspiring and moving story about their #CourageToChange.

Project Roles
Creative Director, Copywriter, Director
Jack Worldwide
Art Direction, Broadcast, Commercial, Copywriting, Creative Direction, Filmmaking, Integrated, Language: Spanish, Digital, Management of Teams 1-10, Mobile, Outdoor, Storyboarding, Conceptual, Print, Wrangling - Creatives
Advertising, Branded Content, Microsites, Social Media Content, Brand Guidelines, Commercials - Broadcast, Commercials - Video, Logos, Manifestos, Social Media Copy
Project Industries
GNC Super Bowl Ad
GNC Super Bowl Ad