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GNC Super Bowl Ad

Seven agencies pitched GNC for a Super Bowl project. Out of 27 ideas, 5 were picked. Of those 5 ideas, 3 were from Jack Worldwide, a consortium that consists of me, my partner and a coffee shop. So we won, and then we lost. The spot was banned from Super Bowl because of strict NFL rules on supplements. Retribution quickly followed: It ran on the Grammys and the Academy Awards and has garnered 16.8M hits and counting. A good first gig on the freelance trail. We also created social media videos and posts of the cast; each member had and inspiring and moving story about their #CourageToChange.

Project Roles
Creative Director, Copywriter, Director
Jack Worldwide
Art Direction, Broadcast, Commercial, Copywriting, Creative Direction, Filmmaking, Integrated, Language: Spanish, Digital, Management of Teams 1-10, Mobile, Outdoor, Storyboarding, Conceptual, Print, Wrangling - Creatives
Advertising, Branded Content, Microsites, Social Media Content, Brand Guidelines, Commercials - Broadcast, Commercials - Video, Logos, Manifestos, Social Media Copy
Project Industries
GNC Super Bowl Ad
GNC Super Bowl Ad