Northwestern Mutual "Let Your Worries Go"
With a microsite at its core (nwm-let-your-worries-go.archive.firstborn.com), our “Let Your Worries Go” campaign made this typically conservative brand relevant to a new audience.
Results: Insurance sales rose 12%, investment product sales increased 27%, and traffic to Northwestern Mutual's main site jumped 717%.
Recognition: Webby, FWA Site of the Day, Communicator Award, Web Marketing Association Award, Adweek Buzz Award nominee, W3 Awards Best in Show, MarketingSherpa Top 10 Viral Marketing Campaign, and positive reviews from the Chicago Sun-Times, San Francisco Business Times, ReadersDigest.com, BrandWeek and bloggers
- Project Roles
- Copywriter, Creative Director
- Northwestern Mutual
- Conceptual, Copywriting, Content, Creative Direction
- Advertising, Microsites, Social Media Content
- Project Industries