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Northwestern Mutual "Let Your Worries Go"

With a microsite at its core (nwm-let-your-worries-go.archive.firstborn.com), our “Let Your Worries Go” campaign made this typically conservative brand relevant to a new audience. Results: Insurance sales rose 12%, investment product sales increased 27%, and traffic to Northwestern Mutual's main site jumped 717%. Recognition: Webby, FWA Site of the Day, Communicator Award, Web Marketing Association Award, Adweek Buzz Award nominee, W3 Awards Best in Show, MarketingSherpa Top 10 Viral Marketing Campaign, and positive reviews from the Chicago Sun-Times, San Francisco Business Times, ReadersDigest.com, BrandWeek and bloggers

Project Roles
Copywriter, Creative Director
Company
Northwestern Mutual
Skills
Conceptual, Copywriting, Content, Creative Direction
Media
Advertising, Microsites, Social Media Content
Project Industries
Finance
Northwestern Mutual "Let Your Worries Go"
Northwestern Mutual "Let Your Worries Go"
Northwestern Mutual "Let Your Worries Go"