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"The Potty Dance," for Huggies Pull-Ups
How do you teach 2-year-olds to learn to pee in a bowl like the rest of us (and teach parents they should buy Pull-Ups to help train them)?
I was the writer on the creative team that came up with this crazy, fun idea. We concepted the song and the concept, then went on the hunt for the perfect crew of characters, musicians, toddlers and one very patient child whisperer/choreographer to help us turn this milestone of childhood into an exciting, new dance move & music video.
Pull-Ups market share climbed 8%. The song got national attention, was touted by celebs and featured on Vh1's Best Week Ever.
- Project Roles
- Copywriter
- Company
- JWT
- Skills
- 2D, After Effects, Art Direction, Children, Cinematography, Conceptual, Content, Copywriting, Creative Direction, Entertainment, Film, Humor, Integrated, Lighting, Mixed Media, Music, Storyboarding, Visual Development
- Media
- 2D Animations, Advertising, Brand Films, Branded Content, Character Designs, Commercials - Video, Music Videos, Presentations, Set Designs, Social Media Content, Social Media Copy, Sound Designs, Sound Mixing, Storyboards, Viral Films
- Project Industries
- Advertising, Lifestyle
