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Mount Gay Rum "Independent Spirits, United In Craft" Campaign

As the original rum, Mount Gay has been mastering the art of blending for over 300 years. Our "Independent Spirits, United In Craft" Campaign told that authentic story through the lens of creative collaboration, by pairing local artists together and tasking them with blending their individual skills to create something truly original. We partnered with Taste Talks to host "Independent Spirits, United In Craft" Events in cities throughout the US. Our local duos took the stage to speak about the power of collaboration, while guests experienced it firsthand throughout the evening.

Project Roles
Copywriter
Company
Mount Gay Rum
Skills
Commercial, Conceptual, Content, Content Management, Copywriting, Creative Direction, Digital, Editing, Experiential, Film, Filmmaking, Integrated, Lifestyle, Low Budget, Mobile, Scripting, Social, Storyboarding, Strategy
Media
Advertising, Branded Content, Commercials - Video, Concept Art, Documentaries, Events, Posters, Products - Digital, Social Media Content, Social Media Copy, Storyboards, Street Art
Project Industries
Advertising, Lifestyle, Wine/Spirits
Mount Gay Rum "Independent Spirits, United In Craft" Campaign
Mount Gay Rum "Independent Spirits, United In Craft" Campaign