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Avery Brewing Product Visualization

One word, Beer! For the grand opening of their new brewery in Boulder, CO, Avery Brewing Co. needed to update their current marketing materials to reflect the state of the art facility. First, with the help of the Avery marketing team, we photographed all of the beers, which subsequently lead to the consumption of the said beers. I don't remember much from that day, but managed to get some really great reference photos. Using Cinema 4D + Octane, modeled, textured, and rendered the final compositions for every beer. The flexibility of using 3D allowed Avery to easily change the composition based on the marketing needs (ie, website, poster, truck wrap). I would definitely encourage you to try some of Avery's beers, if you haven't already. My personal favorite is the Maharaja. While you're at it, check out the Avery website to see how the renders were implemented.

Project Roles
Art Director
Company
Avery Brewing
Skills
3D, Retouching
Media
3D Illustrations, Product Designs
Project Industries
Beer
Avery Brewing Product Visualization
Avery Brewing Product Visualization