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Mercy Academy "Life's Not a Fairytale" Campaign

We challenged fairytale cliches to inspire teenage girls to take control of their stories, to choose a high school with a curriculum designed to prepare them for real life situations. I loved every second of rewriting these outdated cliches, almost as much as I loved convincing a conservative client to take a chance on this controversial campaign.

Project Roles
Copywriter, Writer
Company
Mercy Academy
Skills
Commercial, Conceptual, Copywriting, Digital, Experiential, Integrated, Low Budget, Outdoor, Print, Producing, Radio, Scripting, Social, Storyboarding, Strategy
Media
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Posters, Products - Digital, Social Media Content, Storyboards
Project Industries
Advertising, Lifestyle
Mercy Academy "Life's Not a Fairytale" Campaign
Mercy Academy "Life's Not a Fairytale" Campaign
Mercy Academy "Life's Not a Fairytale" Campaign
Mercy Academy "Life's Not a Fairytale" Campaign
Mercy Academy "Life's Not a Fairytale" Campaign