Mercy Academy "Life's Not a Fairytale" Campaign
We challenged fairytale cliches to inspire teenage girls to take control of their stories, to choose a high school with a curriculum designed to prepare them for real life situations.
I loved every second of rewriting these outdated cliches, almost as much as I loved convincing a conservative client to take a chance on this controversial campaign.
- Project Roles
- Copywriter, Writer
- Mercy Academy
- Commercial, Conceptual, Copywriting, Digital, Experiential, Integrated, Low Budget, Outdoor, Print, Producing, Radio, Scripting, Social, Storyboarding, Strategy
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Posters, Products - Digital, Social Media Content, Storyboards
- Project Industries
- Advertising, Lifestyle