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Captain Morgan, Live Like the Captain
Captain Morgan needed a new voice to reach a new audience and branch out into global markets. As the Creative Director on this account, myself and the teams steered the Captain into a whole new meme-able social persona, with more latitude to do what he does best -- encourage people to stop taking themselves so seriously and have some fun. This was truly a global campaign, including TV, a new identity across social platforms, OOH and a "Captain's Tour" through America's bar land. Head to margiechidley.com to see more of the campaign.
- Project Roles
- Copywriter, Creative Director
- Company
- Anomaly
- Skills
- Adobe Photoshop, After Effects, Art Direction, Broadcast, Comedy, Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, Editing, Humor, Integrated, Low Budget, Management of Teams 10-20, Managing Budgets, Mobile, Motion, Outdoor, Post-Production, Project Management, Social, Storyboarding, Strategy, TV
- Media
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Radio, GIFs, Icons, Manifestos, Presentations, Social Media Content, Social Media Copy, Sound Mixing
- Project Industries
- Advertising, Lifestyle, Wine/Spirits
