Squish Collapsible Kitchen Goods
Working with Prime Studio, Squish was created from scratch for Robinson Home Products. The brief was simple and straightforward- create a line of collapsible kitchen tools that stood out from the other space saving products on the shelf.
To collapse, the folded silicone center snaps open and closed, balanced in a way that is easy to fold yet sturdy during use. The subtle form cues create a unique look, with curved rims, fun hole patterns, non-slip feet, and ergonomic handles.
The line has grown to over 60 products since it's launch in 2012. I began working with Prime Studio in late 2012, helping to bring many of these products to life. It has won both the Good Design and Graphic Design USA awards and we hold many utility patents for the line.
- Project Roles
- Industrial Designer
- 3D, Adobe Photoshop, DesignCAD
- 3D Printed Prototypes, Industrial Designs, Product Designs, Products - Physical
- Project Industries
- Packaged Goods, Startups