To launch the new Doritos Locos Taco, we created a digital campaign that celebrated people's tweets, posts, and instagrams with Augmented Reality, Digital Billboards, and the first ever Hometown Tweet-Off. This helped Taco Bell own the buzz for #DoritosLocosTacos and sell over 30 Million tacos in the first two weeks.
- Project Roles
- Taco Bell
- Copywriting, Social
- Advertising, Augmented Reality, Social Media Content
- Project Industries
- Advertising, Augmented Reality, Restaurant