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#DoritosLocosTacos

To launch the new Doritos Locos Taco, we created a digital campaign that celebrated people's tweets, posts, and instagrams with Augmented Reality, Digital Billboards, and the first ever Hometown Tweet-Off. This helped Taco Bell own the buzz for #DoritosLocosTacos and sell over 30 Million tacos in the first two weeks.

Project Roles
Copywriter
Company
Taco Bell
Skills
Copywriting, Social
Media
Advertising, Augmented Reality, Social Media Content
Project Industries
Advertising, Augmented Reality, Restaurant
Collaborators