Hindsight Teaser Campaign
VH1's scripted series Hindsight is about a girl named Becca who, on the eve of her wedding, wakes up back in 1995 with the chance to re-live her life and do things differently. We first created an outdoor and on-air teaser campaign that posed a series of funny 90s-centric "What if?" questions that I conceived of and wrote.
This is my favorite campaign I've ever worked on, mostly because I was able to get a "Donna Martin graduates" joke past my superiors and on to the New York City subway.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Advertising, Concept Art
- Project Industries