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Hindsight Teaser Campaign

VH1's scripted series Hindsight is about a girl named Becca who, on the eve of her wedding, wakes up back in 1995 with the chance to re-live her life and do things differently. We first created an outdoor and on-air teaser campaign that posed a series of funny 90s-centric "What if?" questions that I conceived of and wrote. This is my favorite campaign I've ever worked on, mostly because I was able to get a "Donna Martin graduates" joke past my superiors and on to the New York City subway.

Project Roles
Copywriter, Creative Director
Company
VH1
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Concept Art
Project Industries
Advertising
Hindsight Teaser Campaign
Hindsight Teaser Campaign
Hindsight Teaser Campaign
Hindsight Teaser Campaign
Hindsight Teaser Campaign
Hindsight Teaser Campaign
Hindsight Teaser Campaign
Hindsight Teaser Campaign