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Truth - Left Swipe Dat

Teens are hyper aware of the negative health effects of smoking, but they're not aware that smoking in their on-line dating profile pics gets them half as many matches. So we made a song about it - featuring Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto. To our surprise and delight, when we debuted our Left Swipe Dat video on the Grammy, our #LeftSwipeDat was the number one organic top trending topic on Twitter in the US and Worldwide, beating out #Grammys. We also picked up a Cannes Lion and some Effies along the way.

Project Roles
Art Director, Creative Director, Designer
Art Direction, Comedy, Commercial, Creative Direction, Design, Management of Teams 10-20, Music
Brand Films, Commercials - Broadcast, Commercials - Video, Music Videos, Short Films, Social Media Content
Project Industries
Health/Pharma, Non-Profit